THE CHOICE
by Kate Konopleva
The video is about the mass media products consumption and the perception of  this process. It opposes contemporary art to mass media and regards art as an alternative opportunity of familiarizing with today's visual culture. Thus art is essential as something which gives choice and thus provides a certain degree of freedom, as well as constructs a person's individuality as opposed to mass media which wipes out and smoothes away all the personal differences.