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Bēhance



  • This was my submission to the Art Directors Club 90th Cube projects. Exhibited at the New York City ADC gallery along with 90 other interpretations of the iconic cube. Designer for around the world contributed to this group show.
    By transforming the ADC Cube into an impossible cube I'm suggesting a number of fundamental insights. Firstly into how the ADC as an organization represents those who create, and in times force's others to look at there surroundings differently. Secondly this rendition demonstrates the impossible nature of our task, as we spend the majority of our creative lives pushing ourselves in-order to Connect, Provoke, and Elevate the discourse surrounding Art and Design. Thirdly the way in which I decided to interpret  this impossible cube was deliberately rendered to subtly resemble the universal peace sign. This was an attempt to demonstrate the ADC's peaceful promotion and acceptance of all things creative. Lastly the decision to use wood was signal to both practitioners and enthusiast that Art Direction, and Design is and will forever remain a craft.