Art Direction
2007
Photographer: Tony Frederick, CS Kern | Muncie, IN
Art Director: Danielle Klotz, Syndicate Sales, Inc. | Kokomo, IN
This company wanted to show the versatility of their vases. After doingsome research I decided to stage this scene with candles in cylindervases. I chose the color of the candles to brighten the scene andcoordinate with 2007's home decor Pantone color trend.
Photographer: Tony Frederick, CS Kern | Muncie, IN
Art Director: Danielle Klotz, Syndicate Sales, Kokomo, IN
I arranged this set of candles to coordinate with the ivory wax whileuniting the natural colors in the fabrics and sea shells. The mirroradds ambiance and visual interest to the photo.
Photographer: Tony Frederick, CS Kern | Muncie, IN
Art Director: Danielle Klotz, Syndicate Sales | Kokomo, IN
Weddings and events are a large part of the floral industry sales. I used a multitude of products to portray an event ambiance.
Photographer: Tony Frederick, CS Kern | Muncie, IN
Art Director: Danielle Klotz, Syndicate Sales | Kokomo, IN
Ceramic containers were a new product line, so I focused on the naturalaesthetics by propping the pitcher in a warm, natural atmosphere. Ipainted the stucco wall a natural wheat color to coordinate with theproduct, and chose the contrasting irises to pop off the page andcreate drama.
Photographer: Tony Frederick, CS Kern | Muncie, IN
Art Director: Danielle Klotz, Syndicate Sales | Kokomo, IN
Each season, Syndicate Sales creates a new color palette for certainproducts. I chose the props, background and flowers to provide a warm,sophisticated, fall harvest look.
Photographer: Tony Frederick, CS Kern | Muncie, IN
Art Director: Danielle Klotz, Syndicate Sales | Kokomo, IN
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