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Bēhance

Art Camp Postcard

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  • Art Camp Postcard
    Printed Postcard
  • Challenge: To create a oversized postcard to advertise an art camp of teenagers without portraying a certain style of art.

    Solution: In order to keep the design clean and open for interpretation, photographs were used (rather than illustrative elements) to portray the different classes available. Materials were styled and then photographed. This is made youthful with creative cropping and modern type which allows the design to appeal to several different social and economic groups that it was intended for. The back was to be black and white for more affordable printing.