Today, music is available everywhere, information on all kind of existing supports, you can listen to everywhere you want. There is no access difference whether you want to hear Lady Gaga or Mozart. The distribution mode for all is the same. Music is connected to the world, is totally integrated in the daily life of any human being living in this century. Music's omnipresence, its success - in addition to affect the sensitivity of each person - is due to easy recording facilities, uploading and use of all contemporary devices and platforms, especially the web and of course the audiovisual devices, not to forget the more traditional ways like live concerts. Nobody can say that the music is not Art, just because it's shared with a huge number of people and connected to the entire modern world.
Music is one of my main source of inspiration, combined with my daily life in the mood of here and now, interconnected with the society and social networks. My concerns about pushed me to find approaches allowing to include, letting alive and share my artwork, in creating a concept similar to the traditional way of music' distribution. The packaging is a part of this. The present bags are like the envelopes of an album, a cover in a certain way, offering in addition to go further and find the history of the artwork via internet and via the QR code*. These thoughts are part of my philosophy to consider, in a contemporary vision, my artworks, to offer them a further life, not only to be viewed, but also to invite the observer to interact with the artwork, extend this also to the social networks. Doing so, countless people are able to see, to interact directly, to share, to follow my creations and their evolution, in complete transparency. It's not a scenic targeting ,but for establishing a communication, mainly to be connected with my contemporaries, to be, to exist in the actual world, using all the modern technology that everyone has integrated in his daily life.
This packaging communicates with the artwork's world himself which can appear, or be distributed in other places, different from the usual art distribution sites, can remain a part of the artwork itself and of the daily life, daily consumption. The packaging has not necessarily to be removed from the artwork, it is one in total. Nevertheless, one can consider to be free to remove it, to integrate it in another space.

* A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones.
copyright  Jean-François Réveillard  2012  - http://www.yoorart.com - 079 550 90 43
Art Bag 3.0
Published:

Art Bag 3.0

A global concept introducing art in a simple way in different place.

Published: