Arsenal in partnership with Citroen tasked me with creating a social media driven campaign to highlight the brand partnership through 'Creative Technologie'. The response to this was to create an engaging Facebook application that would have life after online engagement. Users were encouraged to create an image using their profile picture which (fed from their personal data) to create a unique MiLife 'profile' image represent them. A fingerprint if you will!
The ultimate aim was to project a live feed of these animated visuals onto billboard space within the Emirates Stadium and to allow other Facebook users to vote on these 'data-generated' profile images, the winning image would be appropriated in an extension campaign on the cover of the clubs printed programmes.