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Bēhance

  • Arper
    Art Direction, Identity, Content Development, Interactive, Exhibition Design
  • Logo and mantra. 
  • Photography by Scheltens and Abbenes.
  • Arper Brief No 1: Essential
  • Arper print collateral (catalog, brochures, folders).
  • Poster of Arper furniture collections.
  • www.arper.com
  • Showroom design at the Salone de Mobile. 
  • Arper, a young, vibrant furniture company from Treviso, Italy, had a specific goal: to reshape its identity, from a contract furnishings firm to a company with a worldwide audience and a growing presence in the industry. To elevate Arper's visibility and profile in the design world at large, we developed a strong, clear expression of an organization based in simplicity, clarity and humanism. The on-going project includes a brand magazine, brochures and print collateral, a new website and the design for an exhibition at the Salone Internazionale del Mobile 2011 in Milan. The result: a new platform for a design company that is both pragmatic and expressive, unifying its message and presence to design and architecture partners across the globe.