With seven locations in New York, Miami, and New Jersey, Aroma Espresso Bar isn’t your ordinary coffee shop. Aroma specializes in gourmet coffee, fresh home-made sandwiches and other specialties, all to delight even the most uncompromising of consumers. Aroma Espresso Bar is the newest hot spot on the east coast. In addition to designing all signage and collateral, Squat Design was asked to create promotions for Aroma's seasonal offerings.
Squat Design took the idea of frozen yogurt and personified it. We characterized each topping of the product and asked the consumer, "What kind of frozen yogurt are you?" The idea of the campaign was to have the consumer connect with their frozen yogurt on an emotional level, and choose flavors according to his or her mood at the time. Carefully designed faces, names such as Sweet Banana, Dainty Strawberry, and Groovy Carob soon marked store windows, hung from the ceiling and papered the walls of Aroma locations. Pins were even created to match the frozen yogurt‘s character and given away to Aroma guests. Squat Design’s ingenuity paid off as the campaign sent frozen yogurt sales soaring as it strategically meshed to the company’s trendy ambiance. It is with this kind of thoughtfulness and passionthat Squat Design is proud to present our work for Aroma Espresso Bar US.