Goal: The Army needed a change of identity for its Wounded Warrior program from dark, somber colors and photos to something that was inspiring and filled with hope. The main goal was to treat this sensitive subject with dignity while providing energy and enthusiasm.
Solution: The first step of this project was the creation of a new logo. The logo had to complement the yellow and black Army star while creating a feel all its own. The final logo combines the traditional Army logo inside an edgy, hand-drawn oval. This logo was applied to various materials including a media kit, fact sheets and business cards. For this a textural cover that blended topical photography in a complex collage. A photoshoot was staged with AW2's selected spokesperson who became a key element on all printed material.
Results: The complete media kit won a prestigious Astrid Award for best in show and was recognized in a special ceremony where all involved in the project received commendations from General Cheek.