- Ariel - The World's Biggest Kurta
Saatchi & Saatchi Pakistan
We were asked to create a billboard campaign for new Ariel Enymax but we decided not to do a traditional billboard but created the biggest ever - the world's biggest Kurta.
The World's Biggest Kurta made it into the Guinness Book of World Records and was a real talking point in Pakistan. It helped develop a successful launch of the upgrade of the product.