Argento: Dj Branding
Argento is an international DJ/producer from Greece, forging his style of progressive house with a string of solo releases, collaborations and crowd pleasing DJ sets.
His biggest tunes to date are his debut solo EP, 24h (Banguru Records), supported by Paul Oakenfold and other big hitters and Evoke (Interlabel) a collaboration with Jerry Ropero (Subliminal).
2012 is a big year for Argento with more solo releases and collaborations with Ropero, Agent Greg (Strictly Rhythm, Subliminal) and others already in production.
Our key focus was to create an amazing highly recognizable logo and brand identity for Argento. The corporate identity was carefully crafted knowing what it takes to bring the best solutions for a modern brand. By working together with Argento we got some basic guidelines about how to communicate properly, taking into account that we needed to design an identity that would differentiate it from the competitive progressive house music industries and international djs.
The corporate image had to be innovative and avant-garde opposed to the existing classic standards of the marketplace. We proposed a fresh and irreverent design without losing the essence of the structure, the function of the shape and the minimalism which we automatically relate to the field of the electronice music scene and the house music industry. The branding process began with the logo design formed by a clean and structured custom typography. We developed a minimal and clean corporate identity which gave a dynamic tone to the brand in order to reflect the modern aesthetics.