Arete logo design
- Aretea whimsical adventure of mountain climbing
- For the client, Arete, I designed the logo with the whimsical and adventurous identity. the only defining character of the logo that client was looking for is to make the accent over the first "e" to look like an abstract mountaintop. I gave them a variety of design input and color examples with the sketches, then develop whimsical and illustrative logo that appeal to the mountain climber.
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