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Architectural Presentation Book Template

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  • Architectural Presentation Template
    Concept Design and Design Development.
  • I was asked to prepare a presentation book template for my employer, a template and style guide for firm-wide use. The template would be available for employees to take and populate with client-specific information. Grid, typographic, and image treatment systems was developed, with the goal of the books being identified as publicity of the specific organization in industry-wide circles.
  • This particular presentation book would be for a mall renovation concept.
  • The table of contents. While the titles would remain basically the same, there would be room for additions, as well.
  • General information about the project would occupy the first page. Note the clear page layout grid.
  • This page would offer some information about the strategy, tactics, and identity of the brand and target shoppers.
  • Note the how even the section cuts would relate to the visual cues of the rest of the design.