Slovak Archery Club wanted to raise awareness of their archery lessons, but lacked the budget to do anything large scale.
We used the statues from the most crowded areas in Bratislava to surprise passers-by and establish a direct mental link to the archery courses.
We placed real red apples on the heads of the statues. On the apples, a sticker invited people to visit sslk.sk, the archery club's website. When the first batch of apples disappeared, we delivered a new one. And so on, until the day passed.
The school reported the biggest amount of inquiries in their whole history, by both e-mail and telephone. Bullseye!