Multiple story boards created for an Aquafresh commerical. Subcontracted through the Lifelong Friendship Society, Brooklyn, NY.
It started with an idea. What if there was a toothpaste that could protect the whole
tooth, not just the 30% you can see? Then there was a molecule, and more molecules,
and finally there was the unique new formula in new Aquafresh Ultimate. What does it
do? It actually kills harmful bacteria at the gum line. Which helps keep it sealed tight,
protecting the whole tooth, even the parts you can’t see. It started with an idea, and now
it’s here: new Aquafresh Ultimate. Amazing.
It starts as a gel. A formula that, on contact, begins its tranformation into a foam.
Its molecules instantly become active, seeking out sources of plaque, bacteria and bad
breath. And when those molecules go to work, they surround and protect the whole tooth
-- front back and in-between -- for a feeling of clean like no other. What is it? It’s
Aquafresh Iso-Active Whitening. Amazing.