Аqua Maris – is a nasal spray made with water from the Adriatic Sea, the cleanest sea in the
world. Jadran was the first company to offer such a product in the Russian market, but then
several larger competitors became aware of the profitability of this product and responded with
similar offers. Jadran began losing its market share. It was necessary to confirm the company’s
leadership in this strategically important segment and ensure a synergetic effect of all its promotional
communications with the help of a recognizable visual identity. The new style of the Aqua
Maris brand developed by ArtGraphics.ru emphasizes the main quality of the product. The 3D objects
made of water draw the attention of the target audience, while the diversity of these objects
allows the brand to be recognizable but still different, and makes it possible to fine-tune advertising
messages.
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