- Apsara pencil
The Indian market is cluttered with too many local and branded stationery items. The shops are often small and jam-packed. The shopkeepers are too busy to explain the benefit of one item over the other. In this scenario we had to communicate that Apsara drawing pencils are a cut above the others and they make pictures come alive.
We created unique posters with portraits reacting to the pencil moving over their faces.
These posters were stuck in various shops. They stood out because of their unique nature and got the customers to notice the edge that this pencil had over others. In addition to bringing a smile on their faces.