- Apple Is In The i Of The Beholder
- Following a great line of campaigns (e.g. "Think Different", "Switch" and now "Get a Mac"), Apple Is In The i Of The Beholder may be due. Apple's contagiously coveted line-up of i-technologies (e.g iPod, iPhone, iPad, iMac) not only dominates state-of-the-art consumer electronics and software, it redefines sleek design elegance in parallel with extremely innovative communication technologies. In my mind, Apple exudes beauty as it markets predominantly to creative individuals.
Please excuse the crudity of my presentation, as I am attempting to convey concept above artistic rendering, but I would love your feedback regarding the following storyboard:
- I believe this could be a great multi-media campaign: print; radio; television; and web. Apple could run at least four different variations of the concept I presented above, including a 5-second segment of a non-technical investor who couldn't personally care about the particular product, but who is ELATED watching Apple's share value skyrocket with the release of their new iPad2.
After Apple runs this campaign for three or four months, it can then phase in a sub-campaign: "You Are The Apple Of My i". The idea is that each product line (iPod, iPhone, iPad, iMac) would get its own series of advertisements with customers engaging in a love affair with their chosen Apple product. They could generally carry on with the slow, musical montage format I created above to keep in line with the format/feel of the umbrella campaign: Apple Is In The i Of The Beholder.