This illustrative campaign is a self initiated project
created for the IPad range. The main theme behind
this campaign is "creativity on the go", showing how
the Ipad is a portable artistic tool that can allow
creatives to express themselves freely.
I wanted to create a piece of work which shows this
theme and how the IPad can bring imagination to
life, across a spectrum of practises. However I felt
it was most important to use the IPad within the
creative process of this illustration.
For me, I believe the IPad to be the perfect note pad,
allowing me to jot down ideas and sketches in full
colour without the hassle of a huge bag of tools and
most importantly mess. I could take my IPad to the
local cafe or be on the train traveling to a business
meeting. I can sketch my ideas as they come to me
and then easily transport them to back to my studio
for a final editing and rendition. The IPad is practicle.
This illustration started life as a series of coloured
sketches whilst I was out of town, using the IPad,
Sketchbook Pro and a Bamboo Stylus. These were
then developed and used as the bases of my final
pencil / Photoshop illustration.
Ideally this campaign would invite several designers
to create their own vision behind the theme of...
"Creativity on the go"