With the advent of the December Festive season, an opportunity to promote Bahrain City Centre as the kingdom’s fashion destination was recognized. Thus began the rollout of one of the mall’s most successful campaigns – The APPLE Campaign.
Shoppers were invited to Spend BD20 and enter to stand a chance to win the hot ticket item of an Apple iPad everyday throughout the month. This prize itself was incentive enough to get people excited, but to make it that bit more intriguing, we added an element of mystery to the campaign – Guess the number of apples on the dress of a giant mannequin installation in the mall, to win the grand prize of an Apple Lifestyle Package worth over $10,000.
Shawarma XpressAdvertising, Print Design, Retouching
'NICE' Launch - Mall Activation (Viral)Advertising, Film, Performing Arts
Valentines (Elite Group Hospitality)Advertising, Art Direction, Retouching
Valentines (Klub360)Advertising, Art Direction, Retouching
LeCuistotAdvertising, Art Direction, Creative Direction
Discuss This Project: ( Comments)