I designed several apparel items in the Irrational Games store, is one being a fun experiment in slightly manic, deranged typography.

Created first in Adobe Illustrator, then printed and drawn/doodled on top of. I wanted a somewhat manic feel to the design, so after inking over the printout, I rescanned the art, made a vector in Illustrator, then brought it into Photoshop to give it a proper distressed feel. I also selected the apparel and Pantone ink colors. The Cohen quote is from the original BioShock game, but the fully realized bunny mask only appears in the BioShock Infinite DLC, Burial at Sea. The pullover hits the Irrational Games store in time to celebrate the final Infinite DLC launching.