The following ad campaign was completed as an academic project campaign. Sheetz is a Central PA convince store that expanded into series of gas stations. Throughout the 90’s Sheetz redefined the quality of food that you find at a gas station. Today, Sheetz has now entered their 6th state and become more known for their food then gas. The objective was to raise brand awareness in the states of OH and NC were they are currently expanding. The concept was to create the relationship of their ordering system to today's touch technology, while keeping their current witty and colorful brand.