This is my first real project made at school. The goal was to create a logotype with his visual identity for a theater which is name is "Apethi . Compagnie si l'on rêvait”.
Apethi is a theater who accept everybody the create show with music, dance, video ... Everybody can works with the staff of Apethi : young or old peole, amateur or professionnel actor, disabled people or not, what is the difference ? They wanted that their logo evokes on a one hand, the professionalism, serious and on an other hand, the dream, theater, emotions, utopia and an human touch.
My concept is about the constellation because for me, utopia represent an infinite life, and networks (I was inspired from the work of Escher and Opalka). I wanted that my logo will not be just one logo but a typographical visual which can be declined on different constellations. The visual identity strengthens my concept like the stationery that staff of Apethi can create their own constellation.