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Bēhance

Apartment Therapy Branding

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  • ApartmentTherapy’s mission is to help people make their homes more beautiful, organizedand healthy. www.apartmenttherapy.com is one of the most visited sites for allthings home decorating and cooking related. The identity was created to honorthe cleanliness and simplicity that is their mantra. The pill shaped businesscard is a nod to their witty sense of humor and the concept of therapy for yourapartment.