Hardhat developed the brand & core print work for this luxury lingerie concept store on Marylebone High Street whostock (as well as beautiful lingerie) two of our other clients – jewellery designers Mawi & Fiona Paxton. We were pleased to see we even got a nod in Design Week for this work!
The brand was led by founder Kenya's concept for the store interior; 'for me, Apartment C is about hanging out in a cool apartment in your knickers, drinking gin and tonic out of a tea cup.'
The calling cards have the same sensual and intimate feel (glossy black logo – think dripping nail polish – and text in an almost flesh-toned metallic ink on matt black card). This brand needed to whisper, not shout, leaving the interior of the store to be the star of the show!