Retail Identity Refresh, Marketing Concept & Brand Guidelines
Creative Director: Nestori Brück
Copy & Film: Jani Pösö
Art Director: Marjo Loponen
Anttila has had a place in every home's heart for over sixty years in Finland. The brand name has been associated with good quality and great value products with a store in every town, and a mailing catalogue that most of us can recall a story or two of our youth.
Together with the department store team, N2 has worked to refresh the Retail Identity and all communications, to clarify Anttila's message. With the department store's steady growth to all corner's of Finland, the strengths of the service had become cloudy and needed a recap, reordering. By concentrating on re-prioritising the offerings and clarifying the company values, the internal development inspired new directions for the brand.
Project is ongoing.