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Bēhance

Antismoking Campaign

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  • Antismoking Campaign
    A billboard, magazine ad, transit ad, and brochure

  • I created this campaign because of my strong feelings towards smoking. I wanted to make a clear message that smoking and secondhand smoke kills. In this campaign smoke is used to demonstrate the association with death. The billboard and transit ads would also serve well as bumper stickers. The brochure is tri-fold. The 4th image shows the outside of the brochure open and flattened. The last image shows the inside of the brochure open and flattened.