- Small Pills, Big Consequences
A risk you're willing to take?
- A antidrugs campaign against ecstasy promoted by our uni student group, Art Factory.
The project is designed for different medium such as billboards, online advertising and activation.
Each application is interactive and invites people, who are walking past the ad, to remove bits of it.
More explanations in images...
- First aspect of the billboard:
Ecstasy are well known for their happy faces and funny symbols.
"Peel off to see what's underneath the surface" suggests that we can take some pills out of the board, to reveal the truth...
- Then, once every 'fake' pill has been removed from the board, we can see sad and darker symbols on the pills remaining on it. By peeling off the board, the viewer can see the real meaning of this drug.
- On the back of every single bit removed, there is a fact about ecstasy.
- Billboard application two
- Billboard application Three
- Mock up for online applications
By scratching the pills with his cursor, the viewer can see other symbols appear.
- Second example
- Third example
- Online Application N°1 - Facebook
- Online Application N°2 - MySpace
- Online Application N°3 - Twitter
- Online Application N°4 - Youtube
- Online Application N°5, Itunes
- Fact sheets about Ecstasy
Given away during activation and drug aware events.