Open for eight weeks, this campaign for GLACÉAU Vitaminwater was an Instagram competition, calling on Australians to tackle feelings of 'averageness' from the dreaded Mondayitis to the day after an all-nighter by entering photo-based antidotes.
I worked on the digital side of this campaign from start to finish, working on the pitch designs through to the final design. This was my first big campaign I worked on at Holler and I'm rather chuffed with the design. Unfortuantely the build was done externally and it wasn't the best. You can check it out here.