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Bēhance

Anti-pseudoscience Satirical Public Service Campaign

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  • Anti-pseudoscience Satirical Public Service Campaign
    Student project, 2008
  • This was part of a semester long project in which we had to make a project based around a fictional product and advertise it. In this assignment, it was decided to make a "public service announcement like" situation marketing a fictitious product. This was done in order to show people the need to read and determine if a particular product they buy actual works as advertised, and is not part of a hoax or false, pseudoscientific information. It is also designed to lampoon actual alternative medicine advertising. The product chosen in this case was "iatric beans,"  which were in truth lentils. The product was inspired by the story of Jack and the Beanstalk. The fake medicine was stated to treat eczema, even though eating lentils would do nothing to cure eczema. 

    The project consisted of labels for packaging and six posters.