- Anti-Rule Book
- Brand Diesel wanted a rule book its new recruits could live by. It was to contain the customary dos and don'ts for every fashion consultant within The Diesel Store.
However, being the anti-establishment, counterculture entity it has become since its last campaign, there had to be a more irreverent way of saying the same thing.
And thus was born the Anti-Rule Book. A 'friendly' guide that told its readers to do the exact opposite of what they were supposed to. At their own risk, of course.