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Bēhance

Anthropologie Winter Catalogue

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  • Anthropologie Winter Catalogue
    Experimentation with hand typography and installation photography
     
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    The objective of this project was to create a cover and three page spreads for a catalogue. I choose Anthropologie and decided to focus on winter accessories. Antropologie is known for its urban sheek aesthetics and hands on approach to decor. Tying both elements together can be an obstacle, because it can become overwhelming and look more craftsy than sophisticated. This was the challenge to overcome. 
     
    To achieve this feel in the catalogue I set up small installation pieces and photographed them. All the scenes were handmade out of paper and ribbon, using a cream and chartreuse color scheme. By sticking to a simple color scheme I was able to tie each spread together, but not overwhelm the viewer. 

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    Sweater Tags
     
    As an extension, I created gift labels for sweaters. The tags would help loved ones searching for the perfect gift accessories to go with the sweater.
     
    "Keep her fashionably warm, even in the coldest weather. From hats to, scarves, to gloves, this guide will help you find the perfect accessories for her. Hand-picked by top stylists, these options will be sure to get you on her good list for next year."