The Anthropologie company offers high quality womens clothing and home accessories. The store does not actively advertise, relying instead on intricate in-store displays and monthly catalogues to create brand loyalty.The company invests in a visual display manager who makes the Anthropologie vision come alive and influences the experience of in-store shoppers. The job of the Visual Coordinator is to take the brand’s identity and carry it throughout the store by making everyday objects extraordinary. Calluna Design had the opportunity to creatively assist with this branding experience for a 3 month period. Many sculptures and displays were made to create the seasonal theme “13 Inches of Snow” and make the customer’s holiday shopping experience unforgettable. Everyday objects such as rulers, plastic bottles, trash bags, tissue paper and straws were used in mass form to create large snow scenes full of unexpected detail. The experience was influential in my design process as an artist.