Walk into an Anthropologie store and it’s hard to leave without being inspired. You can hear shoppers asking, “Why can’t my house look like this?” as they look in awe at the unique decor.
These very shoppers are who the Anthropologie paint line is created for.
Using the established aesthetic of the company, this project extended the clothing and home accessory retailer into a whole new market.
The design is meant to be tactile and warm to separate itself from its glossy, sterile competitors. The use of fabric textures, collages, and a unique copper can is meant to attract the modern, female, do-it-yourself shopper who is looking to bring a little bit of the store she loves into her home.