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Bēhance

Anthem Health Care Management Brochure

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  • A sales kit and brochure that showcased a health management program to employers. The company had nine programs that were simply piled together in no apparent order or connection so sales had trouble telling the story. First, I reorganized the programs into three distinct buckets that showed progression (Detect, Connect, Protect). Then, I crafted a story about the individual experience these programs can provide. We also gave each program a separate sheet, allowing sales to customize the package to the client's needs.