The Target Market
Individuals that appreciate innovation, creative modern design, spare a thought for the environment and feel that their lifestyle, work space or living space need some improvement.
The Problem
To create a corporate identity system for an up and coming interior design brand called offsetcenterline.
The solution
Using the obstruction of “form” as a design principle. The concept surrounding this logo is taken from linear architectural and interior design drawings. The angles of the lines that form the logo are representative of the dynamic attitude and design abilities of the brand.
Individuals that appreciate innovation, creative modern design, spare a thought for the environment and feel that their lifestyle, work space or living space need some improvement.
The Problem
To create a corporate identity system for an up and coming interior design brand called offsetcenterline.
The solution
Using the obstruction of “form” as a design principle. The concept surrounding this logo is taken from linear architectural and interior design drawings. The angles of the lines that form the logo are representative of the dynamic attitude and design abilities of the brand.
