I had many problems with this client who barely knew what he wanted... Anyway, I liked the process, which is why I'm showing it here. "Ixoni" makes tube-bottles for tequila and other alcoholic drinks (which they buy from others), to sell them at parties and weddings. "Ixoni" is supposed to mean "the first cup" in nahuatl, so I based the design in ancient nahuatl drawings and patterns, and I also tried to make the logo look like some kind of vessel. It may have not been what the client expected, but I like the process better than the selected work. 

This was another option....