Most large companies are required to file an Annual Report & Statement of Finances. This is especially true for companies listed on the Stock Exchange. These are legal documents which detail the state of the company, dealings throughout the year, directions and their financial involvement etc. They also have an account of the financial position at the end of the companies year. These Annual Reports definitely showcase the company and serve to brand and position them to their shareholders and prospective customers. They, therefore, are designed very carefully and strategically depending on the market perception they wish to convey.