- 150th Anniversary identity of the Ufa high school №3
identity / copyright
A century and a half of class* work
(Identityof the 150thanniversary of Ufa high school №3)
Thisyear oneof the oldest high schools in Ufa celebrates its 150thanniversary. Agraduate of this school we have developed an adaptive, interactive and hand-made corporatestyle for the event.
2010 1860 = 150.
Theyear of the celebration minusthe high school foundation equals its age.
Thatis the concept of the logo expressed in a simple and mathematicallyaccurate way.
Afterthe concept formulation we asked the high school teachers to join theidentica creation process. They developed numerous variations of thelogo written in white chalk on the blackboard. Weonly had to take photos of these calligraphic solutions and to createan adaptive and strict style for the oldest school in Ufa and to linkit visually with the high school style that we had developed earlier.
Theslogan was also developed within the corporate style.
Slogan:A century and a half of class* work.
*Thereis a wordplay. In Russian classas an adjective has two meanings:
1) cool, first-rate;
2) associatedwith classroom.
Concept:Ilshat Baiburin, Lena Osadova
Artdirector, designer: Ilshat Baiburin
Calligraphicsolutions: the high school teachers