Remember as a child, waking up on Christmas morning, leaping out of bed, racing down the stairs and discovering just what you had dreamt about over and over the night before.....Santa has indeed made his annual stop at your house. And look at the gifts and decor he left behind. WOW...jackpot! Ahhhh....the memories from childhood.
Well, relive those memories in real time because Santa made an early drop at Annie's Blue Ribbon General Store this year. The holiday-themed loot may be reminiscent of simpler times but definitely has a relevance and festive spirit which are quite welcome in our modern world.
Gifts, toys, decorations, edible treats and more for everyone on your shopping list. Not to be forgotten, there are many gifts to celebrate Hanukkah, too. And all just a hop, skip and a quick subway ride in Brooklyn. Or even a simple click on your web browser to www.blueribbongeneralstore.com.
And from Thanksgiving to Christmas Eve, Annie's will pop up on the Upper West Side of Manhattan (see the last 2 pics).
The windows reflect the whimsical, almost animated quality intrinsic of such delightful holiday items without becoming too cliche for the season. And given the fact this is an urban general store, the random yet strategic placement of the product lends itself to that quality of discovery as part of the general store adventure.
In short, a well-gathered collection of holiday treats awaiting to be found. Just like gifts on Christmas morning.
Oh....and notice how the blue ribbon suspends the hanging items? That's right....Blue Ribbon!
Ahhh....visual branding. And merchandising. And display. And many festive items.
I hope that Santa approves.