Challenge: To design a packaging for a Tea company that would stand out from the rest on the shelf and that could be applied to several different flavors.
Solution: This packaging was designed to emphasize the name of the tea company and secondly, to make the flavor easy to identify. The modern design, which utilizes white space, makes this design stand out compared to traditional tea branding. The colors are changed to correspond with the tea flavor, making this design versatile and cost effective. The line elements lead the shopper to the additional information on the can.