This project was done by me and two of my classmates Arushi Sethi and Joshua Iype for an NGO called ENFOLD. What came of it was an anaimation which worked towards promoting a strong self-image, and was anti child sexual-abuse.
CLIENT
Enfold Proactive Health Trust is a registered trust in Banaglore, India since december 2002. They are keen on working towards preventive and promoting health care, they started sessions on life skills and human sexuality. Child sexual abuse and sexual expression are their core ideas that they are currently trying to tackle.
BRIEF
To visualize and produce an animation that catered to an audience that had been subjucated to child sexual abuse in the past. The message that we worked towards 'If I was sexually abused as a child then it was not my fault, I am not to blame msyelf'
The key Insight : People that have been subjugated to child sexual abuse in their past, tend to blame themselves for something that was done by the hand of the perpetrators. Something that they should not be blaming themselves for.
The key Insight : People that have been subjugated to child sexual abuse in their past, tend to blame themselves for something that was done by the hand of the perpetrators. Something that they should not be blaming themselves for.
STILLS FROM ANIMATION:
This project was done using rotoscopy on Flash and photoshop, and it followed a well disciplined process of design which was continuously directed by the feedbacks from the clients. Above are some stills from the animation that was produced, the conceptualization as well as the animation style which developed over time.
The final video can be watched on https://www.youtube.com/watch?v=DFI5AWsxjlQ
