- Animation Generation
- Animation Generation is a yearly drawing competition for kids in collaboration with schools in South Africa (similar to the UK's Draw-a-Toon). This year kids are asked to design a new character for "The Amazing World of Gumball," with the prize of their character potentially featuring in a future show. The show itself is sucha fantastic mix of styles that hopefully this will encourage kids to experiment with all sorts of mediaincluding paint, ink, felt tips, collage, pastels, etc.
The campaign involves posters, an information booklet for teachers, badges and stickers. When a campaign involves several items, if possible I like to try and work-in different character-based jokes across the items- I think this gives the whole campaign more depth and helps it retain a freshness for it's duration.
- Below is a reward sticker, modelled by Anton from the show, illustrating the size of the sticker (16mm x 16mm) in proportion to an actual piece of toast.Presumably these stickers are intended to go on selected artwork rather than givenout to (slightly disappointed) kids.