Animal Scene Magazine / Version 2.0

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Animal Scene Magazine
Editorial Design/ Art Direction

Animal Scene is a magazine published monthly by the Manila Bulletin Publishing Corporation about animals both domesticated and everything wild. For pet lovers, breeders,enthusiasts and -- put plainly -- nature lovers. I was tasked to redesign the entire magazine template, “to give it its own character,” as one of the bosses requested.

So basically, the design concept of the pages revolved mainly on color swatches. Think about it, when you’re around your pets, see a viral video of a dog skateboarding, or a variety of animals doing tricks; and of course CAT VIDEOS doesn’t it make you feel happy. As a designer seeing colors synomously bring that same joy to me, so thus reflects on the proposed layout studies. The whole project was later approved and recent issues now carry this design.

*NOTE: The images used on the covers and pages were merely to be used as pegs for photographers, illustrators, and graphic designers to set the tone for the photo lighting of future photos, quality of artwork treatments and the like.

PROPOSED MAGAZINE TREATMENTS: the masthead design already existed so there were minimal changes and graphic design allowed to be placed into it. Masthead color should be dependent on chosen cover image, fonts used, the month's/ issue theme, etc.

(BELOW ARE THE INSIDE PAGES AND VARIOUS SPREADS >>>>>>>>>>>>>>>)
Every color swatch used on individual inside pages and spreads should be different every time and should not be repeated. Another set of color swatches should be used for upcoming months to maintain uniqueness of each issue.

The color swatches on each columnist featured is also reflected on their respective pages. So the inside features should be first designed. Consider the swatches color legends for their pages.