Animal Planet rebrand

Motion Graphics
For Animal Planet rebrand we worked really close with the director, David Bez.
Following his directions, I’ve done a bespoke logo in Cinema 4d for each shot, matching its lights. The different passes (specular, reflection, shadow, ambient occlusion and diffuse) helped us in the compositing stage. We had to deal with a lot of different shots, and each one had a unique way to solve the idea. 
 
Client: Discovery Channel
Director: David Bez
Post-Production: Guillaume Weiss / Nicola Gastaldi / Nicola Destefanis @ Smoke&Mirrors
Grade: Dan Moran @ Smoke&Mirrors
Animal Planet rebrand
Published: