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Andrea Otilas™ Identity

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  • Andrea Otilas®                                                         
  • We were asked to design the identity of Andrea Otilas™, a very young and talented fashion designer from Buenos Aires, Argentina. We feel privileged to do this work as Andrea is a good friend of us. Andrea loves simplicity and colors. We developed our thinking around these conceptual themes. The idea was to create a simple logo with a simple message. What do clothes say about a person? How do people use their clothes to express themselves? The brand is supported by a powerful visual identity which centres around the combination of a vivid red color and simple sans serif typography.
  • [ESP]
    Andrea Otilas® es una joven y talentosa diseñadora de indumentaria deBuenos Aires, Argentina. Andrea es una gran amante de la simpleza en todas sus formas. La pureza, la ausencia de imperfecciones. Luego de una profunda investigación y entrevistas con la diseñadora, desarrollamos una identidad que refleje los atributos y pensamientos de su filosofía.
    Thank you.
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    Andrea Otilas®. Designed in Argentina by Empatía®. 
    © All rights reserved.