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Bēhance

'And' booklet (self-promotion)

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  • This self-promotional mailer tackled what I'd discovered to be the One Great Question of Copywriting: 'Can you start a sentence with And?' Of course you can, but so few people believed me that I created this mailer, which offers supporting evidence from a host of writing authorities. The brilliant designers at 300million turned it into something very special, by creating a booklet that opened. And opened. And opened. And opened.