Anatomy Sport
The brief:
A new international urban sportswear brand approached us with the task of creating a clear and distinctive brand identity for their wide range of products for yoga, running, Pilates, cycling and more.
A new international urban sportswear brand approached us with the task of creating a clear and distinctive brand identity for their wide range of products for yoga, running, Pilates, cycling and more.
The result:
We focused on the core essence of the brand, which distinguishes itself by placing an emphasis on the anatomy of movement. We created a new symbol, inspired by the father of anatomy and movement – Leonardo Da Vinci – and chose a prominent color ubiquitous in the urban landscape.
We focused on the core essence of the brand, which distinguishes itself by placing an emphasis on the anatomy of movement. We created a new symbol, inspired by the father of anatomy and movement – Leonardo Da Vinci – and chose a prominent color ubiquitous in the urban landscape.
