- Analogue V3Brand Development
- We posed the question to our team members; how can we show ‘Analogue’ in a new light and visualise what the word means to us? With the aim to take Analogue in a fresh direction for 2011, we spent December designing, deliberating, crafting and creating and we couldn’t be happier with the end result.
We decided to go back in time to where digital-graphic design all started, 1984 with the birth of the ultimate machine, the Apple Mac. To pay homage to this wonder of technology we painstakingly crafted an original 1984 Macintosh 128k out of cardboard, accompanied by some other iconic elements. After four days of labour intensive paper engineering and far too many cups of coffee, it was time to take our cardboard creations off for a photo shoot. We opted for a background which can only be described as ‘YELLOW’ and after a fun afternoon of posing, pondering and repositioning,we captured these beautiful images.
Behind The Scenes