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Bēhance

Analog Entertainment

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    Analog Entertainment Branding 

    Commissioned by Analog Entertainment, the goal for this project was to create a distinguishable logotype for the company's electronic music promotional materials.

    The design aimed to clearly represent the company's music industry promotions, as well as evoke the vibrant night life and fashion of the electronic music scene. A bold, forward-thinking display type was created by reducing the lettering to basic geometry, shortening the brand name to a more easily remembered length, and adding a high-style curved bevel.